Therefore, we work on the attractiveness and curiosity of customers, with call to action and direct links to flagship store. During live streaming, users can purchase by clicking on the pop-up icons of the presented products. Brands begin collaborations with Key Opinion Leader (KOL), who promote products selected by brands directly. In fact, Taobao Live is a channel that is increasingly used by brands (luxury and otherwise).
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To understand well how to sell on Tmall you should know that one of the most effective channels to direct traffic on Tmall, while marketing content, is the Taobao Live live streaming platform. What is tamll? Content marketing at Tmall 1. Tmall is an application in its own right, but at the same time integrated into Taobao. Among all, Taobao is without a doubt the most interconnected with Tmall. In addition, Tmall, owned by Alibaba, is part of an e-commerce platform ecosystem of the parent company with which it is closely linked. In fact, we remember that digital platforms are now strictly interconnected and that users travel from one to another during their user journey. The two most effective activities are content marketing and paid marketing, both in and out of e-commerce. There are several ways to sponsor your products in Tmall.
The most famous is Single’s Day, which is celebrated on November 11 and has some of the highest sales peaks of the year. – Tmall often launches real shopping festivals to attract consumption and stimulate sales. – Sellers have an excellent analytical tool and periodic reports on sales trends. – Only original and verified marks are accepted. In fact, it is possible to complete your purchase through the Alipay electronic payment system. – It has a simplified payment process, in which buyers do not necessarily have to use a credit card. In addition to being the main Chinese ecommerce platform, Tmall can boast other advantages: The criteria and advantages, the keys to knowing how to sell on Tmall successfully. That is why it is always better to be properly advised and take into account these deadlines when making the decision to enter this great platform. To open it, you must follow a procedure that can take several months. Not only that: it also helps create a well-kept user experience, almost as if the user is actually in the store.Ī Flagship Store on Tmall can be single-brand, authorized brand, or multi-brand. This allows to successfully promote the identity of the brand. As a generalist Marketplace, it offers consumers all kinds of products from more than 100,000 brands.Īuthorized brands and retailers are present in Tmall through the creation of a fully customizable Flagship Store. It occupies 63% of the market and has 755 million monthly active users. It is the first online shopping platform in China. What is tmall? Tmall is a B2C online store owned by Alibaba, born in 2008. If you want to know more about how to sell your products on Tmall continue reading. So, what is tmall? What is tmall? This platform allows not only the sale of products, but also the implementation of paid marketing and content marketing strategies. What is tmall? If you want to sell your company’s products What is tmall? in China or if you are a distributor, one of the starting points is the markeplace Tmall.
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